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Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company CHAPTER 8 CORPORATE STRATEGY: DIVERSIFICATION AND THE MULTIBUSINESS COMPANY CHAPTER SUMMARY Chapter 8 moves up one level in the strategy-making hierarchy, from strategy making in a single business enterprise to strategy making in

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corporate strategy Chapter 8 Diversification and Multibusiness Company CORPORATE STRATEGY Chapter Roadmap 1.0 Introduction 2.0 Diversification and Company 3.0 Related-Diversified Company (Concentric) 4.0 Unrelated-Diversified Company (Conglomerate) 5.0 Combination of Related-Unrelated 7.0 Conclusion Corporate Strategy (Diversification and

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Ch. 8 Diversification and the Multibusiness company

Corporate Strategy: Diversification and the Multibusiness Company chapter 8 LEARNING OBJECTIVES LO1 Understand when and how diversifying into multiple businesses can

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Chapter 8 PowerPoint Slides evaluating a company’s diversification strategy. 6. But it is risky for a single-business company to continue to keep all of its

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Chapter 8 PowerPoint Slides evaluating a company’s diversification strategy. 5. Developing a set of business strategies, one for each industry arena

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Section 6 Lecture Notes for Chapter 8 397 Chapter 8 Strategies for Multibusiness Corporations Chapter Summary Chapter Eight moves up one level in the strategy-making hierarchy, from strategy making in a single business enterprise to strategy making in a diversified enterprise.

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Lecture Note Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company Chapter Summary Chapter Eight moves up one level in the strategy-making

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Start studying Chapter 8 - Corporate Strategy - Multi business top mgmt concludes that its diversification strategy has ranged too far afield and